For the past couple of weeks, plenty of public companies have been disclosing their fourth quarter profits.  Not surprisingly, the media has used the numbers to make predictions, conduct evaluations, issue (sometimes scathing) analyses and give kudos.

This led me to wonder something…  What if you had to disclose your business’s profits for 4Q 2009 to the world?  Would you be proud of the results?  Would you be able to withstand the scrutiny?  Or would you want to lock yourself in your bedroom and hope for better quarters?

If you’re not proud of the way your business operated towards the end of 2009, you’re not alone.  Many companies didn’t do as well as they had hoped.  But you have more chances to do better!

It’s time to do a thorough evaluation of all your systems, from the way you handle your finances to your hiring policies to your customer service methods.  That way, you’ll be putting your organization in a much better position for all the quarters of 2010.

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