Posts Tagged ‘Blog’

A Virtual CFO and Marketing Person Make a Powerful Combination

Wednesday, February 17th, 2010

I often talk on this blog about the value of having a virtual CFO, but hiring someone to concentrate on your financials is only one step toward your lasting success. Truly, a virtual CFO works best as part of a team of professionals geared toward making your business goals a reality.

One of the most important types of professionals you should have on your team is a marketing person. Whether he or she is in place on a full-time or as-needed basis, that individual will be able to help your virtual CFO generate cash by strategically adding to the marketing you’re already doing.

(Now, I’m going to pause here and say that I realize that marketers and finance folks don’t always see eye-to-eye.  They look at the same problem from totally different vantage points.  Yet that can be a benefit to you if you choose your partners wisely.  More on that later…)

For instance, if you operate a website that gets a decent amount of hits, it might be worth your while to add affiliate advertisements or Google Ads to your pages in an effort to boost your revenue. This is something that a virtual CFO might not automatically think to do to generate some extra “passive” cash flow, but it’s likely that a well-versed marketing expert will.

Of course, you’ll have to allow your virtual CFO and marketing consultant/employee to work in tandem in order to get the most value from each of them. That can be difficult for some businesses to understand (as I said above, many people would be shocked to hear that your marketing and finance “departments” were working together.) But in the end, they’re both trying to get your company to a financially secure point.

Does this mean your virtual CFO and marketing person will never argue? Certainly not. Chances are good that they will occasionally be at cross-purposes. However, when you find two great professionals who can work together to benefit your business, you’ll increase your chances of prosperity enormously.

Always remember that it’s important to surround yourself with a team that has a common goal, not a series of individuals who work in silos.

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It’s not too late to sign up for my FREE report: 9 Ways to Increase Your Cash Flow.

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  • FinancialFutureCFO:  Protecting your company for the future.
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  • Check Out These Articles… Then Reprint Them for Free!

    Wednesday, February 3rd, 2010

    FinancialFutureCFO’s blog isn’t the only place you can read articles on the financial and operational issues that matter to you.

    Check out my page of articles here.  Not only are they informative, but you can also reprint them for free at your own site.

    It’s a great way to get information for you AND your blog or website!

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    Are you worried about your company’s cash flow?  Then sign up for my free report,  9 Ways to Increase Your Cash Flow.

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  • FinancialFutureCFO:  Protecting your company for the future.
  • Join FinancialFutureCFO on Twitter.
  • Interim CFOs are a Hot Commodity

    Tuesday, November 10th, 2009

    A recent post from executive search firm A.E. Feldman instantly caught my eye:  “Recession Gives Rise to Interim CFOs“.  Now that’s music to my (and every other CFO’s) ears!

    The gist of the article talks about items we’ve already covered in this blog, such as how CFOs are critical to helping companies ride out the economic uncertainties of today and tomorrow.  (We also help temper problems from the past, when possible.)

    In addition to being hot commodities, interim CFOs (and their full-time, permanent counterparts) seem to be highly focused on honing their skills in this challenging environment: 

    “When assessing their career opportunities the majority of CFOs surveyed by CFO.com (42%) say the recession served to further develop and highlight the importance of their financial skills. Moreover, nearly 57% of CFOs polled say their role has become more important and well respected over the past year.”

    It’s a great reminder of the importance of CFOs… and it’s great to know that companies are recognizing that fact.

  • FinancialFutureCFO:  Protecting your company for the future.
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  • Does Your CFO Tweet?

    Thursday, August 13th, 2009

    Years ago, in the ages when “bean counters” rode dinosaurs and used calculators and tablets to create spreadsheets, social networking didn’t exist except in a face-to-face sense.  “Tweet” was a sound a bird made.  And “blogging”?  Never heard of it.

    Today’s atmosphere is much different, of course, and it’s changing all the time.  That means everyone - including CFOs- needs to be at least aware of sites like Twitter, LinkedIn and Facebook.

    Now, there are certain folks who would disagree.  After all, a CFOis supposed to sit in a back corner of the room(or in a darkened corner of the World Wide Web in the case of virtual CFOs), inconspicuously working with numbers, right?  

    Well, no.

    Quite honestly, any CFO who hasn’t kept up with the ways of the world (or isn’t at least open to doing so) is bound to miss what’s happening around him or her.  And that’s bad for the company he or she is supposed to be serving.  Important information is available online 24/7, but only to those CFOs who are savvy enough to take advantage of the opportunities the Internet provides.

    If YouTube and MySpace don’t register at all with your CFO, how in the world are you truly going to thrive as a business?  How will new hires relate to someone who finds emails intimidating?  After all, a CFO should be a part of your executive team… and that team should be well-versed in modern methods of keeping a business secure.

    The next time you’re searching for a CFO, pick one whose head isn’t buried in the sand but is in the 21st century game.

    Think You Know the Make-up of Most Entrepreneurs? You May Be Surprised!

    Friday, July 17th, 2009

    Our country has a fascination with romanticizing the background of entrepreneurs.  That’s probably why so many folks readily believe that most entrepreneurs fit a similar mold — college drop-outs, ne’er-do-wells with bold ideas, stubborn young people with dreams that couldn’t be shattered.

    Well, that’s not the case.  

    According to a recent Wall Street Journal blog article, most entrepreneurs are actually quite a bit more settled and educated that the popular culture may have us believe. 

    Some of the story’s more interesting factoids include:

    - 95%+ of the entrepreneurs they surveyed had bachelor’s degrees

    - 47% of the entrepreneurs they surveyed had advanced degrees

    - 40 years was the median age of company founders

    - 69.9% of entrepreneurs surveyed were married when they started their companies

    - 71.5% of entrepreneurs they surveyed came from the “middle class”

    - 21.8% of surveyed entrepreneurs came from the “lower class”

    - Fewer than 1% of the entrepreneurs they surveyed had backgrounds that indicated they were either very rich or extremely poor

    Surprised? 

    Though it may be more fun to hear about the kid who started a business in a corner of his parents’ garage, it’s not exactly an accurate representation of the majority of entrepreneurs.